No Bullshit Thoughts on Building Software
We write about what we've learnt building software for millions of users, and the reality of what actuallyworks (and what's complete bullshit) in our industry.
We Haven't Written Anything Yet
Here's the thing: we've been too busy building actual software to write about building software. But we're planning to change that because there's way too much corporate bullshit and AI hype that needs calling out.
Why Most Mobile Apps Suck
What I learned building apps for millions of users at Gymshark, and why most apps feel like websites crammed into a phone.
AI Where It Actually Makes Sense
No bullshit guide to where AI helps businesses vs. where it's just expensive hype that doesn't solve real problems.
Building Software That Doesn't Break
Real talk about technical debt, why everything falls apart, and how to build stuff that actually lasts.
What You'll Actually Get Here
✅ Real Experience
Stuff I've actually learned building software at scale, not theoretical bullshit
✅ Honest Opinions
What's broken in our industry and what actually works (even if it's boring)
✅ Practical Advice
Things you can actually use to build better software, not just feel-good content
❌ No Corporate Speak
We're not going to "leverage synergies" or "optimize your digital transformation journey"
❌ No AI Hype
We'll tell you where AI actually helps vs. where it's just expensive masturbation
❌ No Clickbait
No "10 Life-Changing Development Hacks" or "This One Weird Trick Doubled Our Conversion"
Want to know when we actually start writing? Or have a specific question about building software? Just get in touch - we're always up for talking about what makes software good vs. what makes it suck.